Blackhat SEO Practices to Avoid in 2019
Search Engine Optimization is critical to rank your website in the search engine. Because of that if you want to avoid dreaded search engine penalty, you should play by the book instead of trying to rank by hook or crook. Before we move further you should know that tactics that are allowed by search engines to rank a site are known as White Hat SEO techniques while the ones that are not allowed are known as Blackhat SEO techniques. Continue reading to learn more about black hat SEO practices to avoid in 2019.
One of the practices to avoid is creating doorway pages. Doorway pages are used to refer to the website that are dummy pages to dupe search engine bots, and they are always hidden from the user’s site. It is essential to note that these pages are always created to target specific queries, and they lead to the same pages in the search results. Google consider webpages with multiple domain names that lead users to a single domain to be a doorway page. Apart from that, there are also webpages that run parallel to search results instead of browse-able hierarchy. You should also look out for webpages that aim to funnel visitors to a specific site. For that matter, you can avoid the penalty by only publishing pages when the content is available.
The other thing is empty pages. In this case, you will have to remove empty pages on your site or any other page that does not add clear value to your users. Apart from that, you should also remove pages that do not have a navigation link or menu.
Besides, you should also have a unique content on each domain. It is essential to note that when your site has many domains, you should ensure that each of the domains has a unique content. It is essential to note that having the same content on each domain will make your pages be penalized as doorway pages. Like you find that last year, Google ‘Medic’ update was released last year that specifically targets sited with bad quality content. For those people whose sites have been penalized by the update, you should learn more here on how you can regain trust and authority of the site.
Apart from that, we also have paid links. You should know that paid links were used to boost SEO ranking in the past but it is not accepted anymore. It is true that buying links will help you site temporarily but the search engines will penalize your site for paid links. For that matter, you should avoid all unnatural links if you want avoid your site from being penalized.